The Bull Oak Journal

A biweekly newsletter from our Founder & Portfolio Manager, Ryan A. Hughes. Straight talk on markets, taxes, and money. Read by 2,700+ people who value clear thinking.

Bull Oak Journal

The 2026 SaaSpocalypse: What the AI Software Selloff Means for Your Portfolio

Software stocks have lost $2 trillion in market cap over the past twelve months. Salesforce is down 30%. Workday is down 33%. This selloff has a name: the SaaSpocalypse. Here’s what it means for your portfolio. Let me preface this by saying I am by no means an AI expert. I don’t know how to...

Top Fee-Only Financial Advisors in San Diego
Bull Oak Journal

Top Fee-Only Financial Advisors in San Diego (2026 Guide)

We’re updating this list in 2026 to reflect the ongoing changes in the personal finance landscape here in San Diego. The advisory industry has continued to evolve over the past several years: through consolidation, shifting service models, and changes in how firms structure advice and client relationships. For example, we previously included Dowling & Yahnke...

Bull Oak Journal

5 For 2026

The S&P 500 was up 16% last year, despite the many concerns we had this time last year. If you recall, we entered the year concerned about how the market would respond to Trump’s proposed policies (import tariffs, immigration crackdown, a Bitcoin Reserve, etc.). Some of the concerns we had at the time were warranted,...

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Bull Oak Journal

The AI Arms Race

By now, everyone is aware that we are living through the era of Artificial Intelligence. AI stock returns have been impressive. Businesses are changing the way they operate, realizing that many entry-level positions can be eliminated. Entire industries are being rebuilt from the ground up. Whether that’s progress or cause for concern is up for...

man trapped in maze
Investing

Why You Should Probably Avoid Direct Indexing at All Costs

There’s a new-ish investment strategy out there (new-ish to retail investors, at least), direct indexing, that’s gaining popularity among high-income earners. It seems to be on the radar of many people, as we’ve had numerous conversations with prospects and clients on this topic lately. Direct indexing, in a nutshell, is a pretty straightforward process: create...

debt tear us apart text
Investing

The High Cost of Sitting in Cash

One of the biggest mistakes I see people make with their money isn’t investing haphazardly. It’s the opposite. They’re too conservative. Convinced the market is overvalued and due for a correction, these people stay on the sidelines, waiting to buy back in. They may have hundreds of thousands (or millions) of dollars sitting in cash...

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